It’s a whole new world with Aladdin and Manchester United
Football club Manchester United have announced a partnership with Malaysian-based e-commerce company, Aladdin Group.
The partnership will have Aladdin Group and Manchester United working closely to “generate brand awareness” and organising “compelling engagement projects” with The Red Devil’s fans from all over the world.
This will be done via the club’s social media platforms, as well as one-to-one fan events and campaigns.
“We’re on the same page” – Dato’ Sri Desmond To
According to Aladdin Group’s co-founder and president Dato’ Sri Desmond To, Aladdin’s goals and ambitions are closely aligned with that of Manchester United’s.
Dato’ Sri Desmond also expressed that is a tremendous honour for Aladdin Group to partner with a football club like Manchester United.
“Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future–through our joint campaigns worldwide.” Dato’ Sri Desmond said.
“The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button.” Manchester United’s group managing director Richard Arnold said.
“As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site.” Arnold added.
Arnold also noted that Aladdin’s partnership with Manchester United demonstrates the company’s dedication to global expansion.
Special privileges for United fans!
Aladdin is set to launch a global website this year. The Malaysian-based company will be expanding to 30 countries worldwide, catering to about four billion consumers.
Fans of Manchester United will be able to enjoy special privileges when and unique opportunities when they shop at AladdinStreet.
Aladdin aims to provide its consumers with products that comply with the Halalan Toyyiban concept. “Halalan Toyyiban” means allowed and permissible for consumption with relation to Syariah law as long as they are safe and not harmful.